Creating Facebook Audiences for your advertising campaigns can be a little overwhelming.
Mainly because you don’t really know what’s hiding in the Facebook categories that you can utilize.
What, you mean I don’t just choose ‘my fans and their friends” Oh, hell no!
There are SO many audience targets that you can choose to create that ideal combination that will be your customers. It takes a little sleuthing, a little research, a little knowing the right place to look.
I always love it when I find a new audience that I didn’t know existed. It’s a little like finding a piece of chocolate that you hid from yourself and then you discover it out of the blue.
Want to see what I mean? Take a look at these 12 Facebook audiences that you could be advertising your business to and a few ideas on how to use them. Let the wheels start turning….what’s the message, offer, product, service that you would want to put in front of them?
|Anyone with a birthday in the next 30 days||…invite them in for a free dessert, wine with dinner, a free pizza, a gift. Imagine how thrilled you would be if you got a birthday greeting from a business|
|Newly engaged, friends of newly engaged||…perfect for wedding planners, caterers, wedding venues, photographers, bridal shops and tuxedo stores|
|New home owners||…designers, furniture stores, garden shops, home décor, home improvement, hardware stores
|Moms of preschoolers (or any other specific age)||…birthday party venues, children’s clothing, toys,|
|Expectant parents||…Baby stores, furniture stores, baby shower venues,|
|Specific professions such as accountants, lawyers, doctors, architects, etc.||…offer a free strategy call for your service|
|Outdoor interests such as golfers, tennis players, hikers,||….anything that your business sells or offers can be targeted with the right copy to outdoor enthusiasts. Remember the pizza campaign that offered a free pizza when the Ravens made a touchdown?|
|Anyone with a milestone birthday||….vacations, celebrations, pampering services, a night out, a stay-cation|
|Wedding anniversaries||…caterers, venues, travel,|
|Grandparents||…there isn’t anything that grandparents don’t want to do for their grandkids…use your imagination|
|Craft beer lovers/wine aficionado||…for restaurants, breweries/wineries, festivals|